Monday 5 February 2007

Perfume - What's The Big Stink About?

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Ah, perfume. You have to sometimes wonder what women do without it. It seems they can't help but spritzing that smelly stuff all over their bodies. Not that men mind very much. Let's face it, a man LOVES a woman who smells nice, but who determines exactly WHAT a nice smell is? One of these days somebody is going to invent a perfume that smells like, well, you know.

So what's the deal with perfume? Why so mesmerizing to the opposite sex? And what in the world is the stuff made from anyway? For all we know it could be made from chicken gizzards.




Fortunately, it's not. Perfume is made from about 78% to 95% of specially denatured ethyl alcohol and a remainder of essential oils. The perfumes that are made up of the 22% oils are the most expensive, going for as much as $100 an ounce or more. I'm sure a little too rich for most people's blood. These perfumes are called perfume, literally. The next costliest on the ladder are the ones called Eau de Parfum, which are made up of between 15 and 22% oils. After that comes Eau de Toilette, which is made up of between 8 and 15% oils. Next on the totem pole is Eau de Cologne, which is made up of about 4% oils. And finally the bottom of the barrel, for those who really like subtlety, is Eau Fraiche, which is made up of about 1 to 3% oils.

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Then of course there are fragrance categories, a TON of them.

Here is a listing.

Floral, Oriental, Floriental, Chypre, Green Marine and Fruit. Typical plant products include anise, bay leaf, bergamot, cardamom, cedar wood, eucalyptus, frankincense, gardenia, geranium, iris, jasmine, lavender, lemon, lilac, lily, lily of the valley, magnolia, moss, neroli, orange, orris, patchouli, pine, raspberry, rose, sage, sandalwood, tuberose, vanilla, violet and ylang-ylang.

I wonder how many guys can really tell the difference between one and another. It probably doesn't matter since perfumes are a 10 billion dollar a year industry. Not bad for smelly water.

So when did perfume use start? Actually it started thousands of years ago in Greek and Roman civilizations. It wasn't a big commercial industry back then. The first real commercial use of perfume didn't start until the early 20th century. One of the earliest famous perfumes that is still made today Chanel No. 5 created by Ernest Beaux for Coco Chanel in 1921. It is essentially made from ylang-ylang and neroli, with a heart of blends of jasmine and rose all above a woody base of sandalwood and vetiver. How much of each is a secret and something that any perfume manufacturer would give anything to get a hold of. Perfume manufacturing is extremely competitive and formulas are carefully guarded secrets. But getting back to Chanel No. 5, today a bottle of this stuff is sold every 30 seconds. You can only imagine what that comes out to in income for a whole year.

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Today there are many perfumes, the most popular being Chanel No. 5, Charlie, Chantilly, Elizabeth W. Magnolia, which is actually the most popular perfume for women today, and the list goes on and on. There are new perfumes coming out everyday to keep up with the demand for the next great smelling toilet water.

Isn't life great?

Michael Russell
Your Independent guide to Perfume

Selecting the Right Perfume

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If you have decided to purchase perfume for yourself or for someone else as a gift, you will find that it may be difficult to decide which perfume to choose. With so many different varieties of perfumes on the market, just how are you supposed to select the right one? Below, you will find the answer.

First, if cost is a big consideration when you are purchasing perfume, then you may want to predetermine how much you are going to spend before you start shopping. Some brands can be pretty pricey and if you are on a budget, you will want to remain within the confines of your spending limit.




Next, you will need to determine if you want to purchase a perfume that has a light or a heavy scent. If you are buying for yourself, this task is far easier than if you are purchasing perfume for someone else. Therefore, finding out in advance what perfume a person prefers is your best option. For instance, if your friend likes
wearing musk, then look for musk when you are purchasing perfume and if your friend or loved one likes earthy scents, then look for an earthy scent when you shop.

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Next, there is actually a trick to smelling perfume. Have you ever noticed that when you smell perfume from the bottle and then you smell it on your wrist it does not ever smell the same? That's because perfumes react with your body chemicals. So, you will want to purchase a perfume that is not only pleasing to the nose when you open the bottle, but one that is pleasing when it reacts to skin contact. Also, once you have applied the perfume to your wrist, wait a few seconds as the strong odor will dissipate and will leave you with the scent that the perfume is meant to provide.

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It is not a wise idea to purchase perfume just because the bottle is pretty. Unless you truly do not care what is inside the bottle and you only want the bottle, you really should take a few moments to test out what's inside. You may find that the perfume inside your gorgeous bottle smells absolutely atrocious or that it does not suit your personality at all.

Finally, if you decide to purchase perfumes online you should email the company to send you a variety of samples before you make your purchases. Again, a website can tell you absolutely nothing about what a perfume smells like. Just because the advertisement says that the perfume has a lovely musk scent, it doesn't mean that you will think the scent is lovely when you receive your package. Therefore, unless you are familiar with a perfume product, refrain from shopping for perfumes online until you have had an opportunity to sample the product.

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Michael Russell
Your Independent guide to Perfume
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